Longlisting is a crucial but often under-discussed part of research and strategy work. Whether you're building a partner database, shortlisting for funding, or identifying potential collaborators, it demands both structure and creative sleuthing. After going through this process for a niche research project, I wanted to share a few reflections—on what makes it hard, what makes it easier, and how to make the most of your time.

Explore how social impact organisations can adapt Reduced Access Analytical Methods (RAAM) to enhance impact measurement & decision-making.

Here’s how to ensure your WHAT, HOW, and WHY work together for true business success.

Learn more about how a lean approach to M&E strips away unnecessary complexity, focusing on what truly matters.

Knowing when to pivot or persevere is key for business success. Drawing from our journey, here are ways to apply this to your business.

Test assumptions, gather data, and use customer feedback to guide product development and business strategies with validated learning.

The continuous deployment practice allows startups to release updates rapidly and reliably.

Customer development is a critical process for startups, to learn directly from customers, guiding decisions with real-world feedback.

Unlike traditional accounting, which focuses solely on financial metrics, innovative accounting emphasises learning and growth.

One of the most challenging decisions startups face is whether to pivot or persevere. The key is to rely on data, not just intuition.